Jewelry Category Changes - August & September
eBay is making some big changes to the jewelry category this summer.
Here are the details from eBay
We're planning significant changes to the Jewelry categories in August & September.
What we're doing:
Creating a top-level division between Fine Jewelry and Fashion Jewelry. "Fine" jewelry will be defined as precious metals and natural (not lab-created) stones. A high level sketch of our plan is included in the left-hand boxes.
Creating a separate section for Engagement/Wedding/Anniversary Jewelry
Updating and adding more Item Specifics values
Increasing alignment with the eBay UK Jewelry structure
How the changes will impact sellers:
In June, we're adding & expanding Item Specifics in Bridal Rings and Gemstone/Fashion Rings to give sellers better exposure, weeks before the category changes.
In August, sellers of Fine Jewelry will need to move their listings into the new Fine Jewelry section and adopt new Item Specifics. (Sellers who plan to move their items in August may choose not to revise them in June)
In September, the new umbrella of "Fashion Jewelry" will be placed over categories for jewelry "type" that you see on the site now (for example Bracelets, Earrings, Hair Jewelry, etc).
Sellers of high-end jewelry items, who have moved into the new Fine Jewelry section and adopted Item Specifics, should enjoy increased visibility.
Sellers of fashion-oriented rings, who have adopted the revised Item Specifics, should enjoy increased visibility as well.
Why we're making the changes:
The community reports that it is currently difficult to sort between higher price-point jewelry pieces and the more fashion-oriented items
Creating a well-defined, separate section for precious metals & stones improves community Trust and Safety, and makes counterfeit items easier to identify.
We've received many requests to increase visibility of the highly popular engagement/wedding market.
Item Specifics allows sellers a more faceted description than categories. By including metal & stone quality, type & style in Item Specifics, sellers won't be forced to choose between a gold category & a sapphire category, for example.
We'll be sharing more categories with the UK, to increase opportunity for cross-border trade
When these changes will be visible:
Phase one (the new Fine & Bridal sections) is planned for launch in early August.
Phase two (moving non-Fine categories under the Fashion umbrella) is planned for launch in early September.
Final thoughts:
We encourage sellers to move their high-end listings into the new Fine categories in August, and to adopt the new Item Specifics values, before the Fashion designation is added in September.
Please note that the new Fine section will be created empty. We don't have the capability of moving individual listings.
Remember that "Fine Jewelry" will be defined as precious metals and natural diamonds & gemstones. Lab-created stones will no longer be considered Fine.
Fine Jewelry Materials
Metals considered Fine
Gold (9k-24k)
Platinum
Sterling Silver
Gemstones considered Fine
(natural stones only)
Diamond
Amethyst
Aquamarine
Citrine
Emerald
Garnet
Opal
Pearl
Peridot
Ruby
Sapphire
Topaz
High Level Sketch of Category Changes in August
Body Jewelry
Bracelets
Charm & Charm Bracelets
Children's Jewelry
Designer Brands
Earrings
Engagement/Wedding/Anniversary
Engagement Rings
Engagement/Wedding Ring Sets
Wedding & Anniversary Bands
Wedding Party Jewelry
Ethnic, Regional & Tribal
Fine Jewelry
Fine Bracelets
Fine Earrings
Fine Jewelry Sets
Fine Necklaces & Pendants
Fine Pins, Brooches
Fine Right-Hand Rings
Men's Fine Jewelry
Hair Jewelry
Handcrafted & Artisan
Jewelry Boxes, Cases & Display
Jewelry Sets
Loose Beads
Loose Diamonds & Gemstones
Men's Jewelry
Necklaces & Pendants
Pins, Brooches
Rings
Vintage & Antique
Watches
High Level Sketch of Category Changes in September
Children's Jewelry
Designer Brands
Engagement/Wedding/Anniversary
Engagement Rings
Engagement/Wedding Ring Sets
Wedding & Anniversary Bands
Wedding Party Jewelry
Ethnic, Regional & Tribal
Fashion Jewelry
Body Jewelry
Bracelets
Charm & Charm Bracelets
Earrings
Hair Jewelry
Jewelry Sets
Men's Jewelry
Necklaces & Pendants
Pins, Brooches
Rings
Fine Jewelry
Fine Bracelets
Fine Earrings
Fine Jewelry Sets
Fine Necklaces & Pendants
Fine Pins, Brooches
Fine Right-Hand Rings
Men's Fine Jewelry
Handcrafted & Artisan
Jewelry Boxes, Cases & Display
Loose Beads
Loose Diamonds & Gemstones
Vintage & Antique
Watches